Good to be Green?
Edited by Ken Beaulieu from FuelNet.com
Permalink: http://www.fuelnet.com/?p=4162

It’s tough being green when greenbacks are hard to come by. Feeling the lingering effects of the recession, today only 27% of small business owners believe their customers would be willing to pay more for environmentally friendly goods and services, compared with 43% in 2007, according to a new survey by Gallup.
Not surprisingly, fewer owners (37%) are taking steps to show their customers they are environmentally friendly than was the case two years ago (47%).

Despite these statistics, consumers continue to seek out brands that align with their values. In a report by BBMG, 77% of consumers said they agree that they “can make a positive difference by purchasing products from socially or environmentally responsible companies.” Whether your business recycles, has switched to more environmentally friendly products, or allows employees to telecommute, be sure to get the word out:

• Publicize your green practices on your Web site, in marketing and advertising, on social networks, and in the boilerplate copy of all press releases.
• Tout your commitment to the environment to attract talented employees. It’s one of the latest marketing trends.
• Ask all employees to get involved with green initiatives at the company or in the local community. It can save you money and lure new customers.
• Put the customer in charge. Providing multiple ways for people to get involved or several initiatives from which to choose can empower customers to focus on what they’re really passionate about.

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